What we track for your salon or clinic
When you run a salon or clinic, your focus is on your clients, not on the practice around the corner launching a new treatment or running an intro offer. Each week SpotMove checks the rivals you picked and sends you one short email with everything that changed, so you hear it first.
Price and treatment changes
When a nearby salon or clinic reworks its price list, drops a package deal, or runs an intro offer on a treatment you both do, you want to see it before your clients start asking why they pay more with you. We follow the prices your competitors publish on their websites and booking pages and flag the moves worth a look.
New treatments and services
A competitor adding a new treatment, a skincare line, or a course package tells you where local demand is heading and what clients will soon start asking you for. We pick up new treatments as they appear on competitor sites and booking pages, so you can decide whether to offer it too before it becomes the thing everyone wants.
Opening hours and the basics
Small operational changes matter when clients book on convenience. A rival adding evening slots, moving to online booking only, or updating its phone and address can shift where appointments land. We flag changes to hours, contact details, and business status as they happen.
Quiet website updates
Not every change is announced. A reworked treatment menu, a new booking link, a freshly written page about a service, these are the moves a competitor makes without a word. We scan their websites and tell you what was added, removed, or rewritten, down to whether a page grew or shrank.
Reviews worth knowing about
Reviews carry real weight in beauty and care, so each week we watch your rivals' Google reviews: how many new ones they pulled in, which way their rating is drifting, and any that land at two stars or below. A competitor on a strong run, or one taking a public hit, is something you want to see early.
Who is hiring
When a competitor starts advertising for stylists, therapists, or front-desk staff, it usually means they are expanding, adding hours, or struggling to hold a team together. We catch the vacancies they post on their site and on social, so you read the ambition or the strain behind the hire.
And the full report attached to each email lays out the rivals you chose side by side: current rating and follower count, how those moved this week, and who is running Facebook and Instagram ads right now.
Three steps to your first report.
Find your business.
Enter your postcode and business name, and we pull your profile straight from Google Maps. It takes a few seconds, with no long forms and no account to set up first. Whether you run a restaurant, a salon, a trade, or a shop, if local customers can find you, we can find you too.
Choose who to watch.
We show you the other businesses nearby in your category, and you pick the ones you actually compete with. There is no algorithm guessing on your behalf. You know your street better than any tool does, so you start with a few names and adjust the list whenever you like as your competition changes.
Get your weekly email.
Your first 30 days are free, so you see the value before you pay anything. Every week a short email lands with every move your competitors made, across their Google profile, website, social, and reviews. It takes a minute to read, with the full report attached whenever you want more detail.